Client: Le Fiz Panificação Artesanal
Location: Niterói, Brazil
Brand strategy | Visual identity | Graphic assets
Location: Niterói, Brazil
Brand strategy | Visual identity | Graphic assets
2022
Le Fiz is a local artisan bakery in Niterói, Brazil. The company was idealized by a gourmet kitchen professional who wanted to bring a comfortable and relaxing place, run by experts in craft bakery, to local consumers.
The brand's purpose is to give the customer a touching and emotional experience; giving enphasis to the feeling of enjoying an artisanal baked bread - like the homemade bread that we used to taste in our childhood.
The values help the brand to reaffirm its statement as a business, while aiming its goals for the future on the market.
Based on the original design of the Salomé Italic font, the logo has a friendly shape, without any pointed borders. In its vertical version, the words "le" and "fiz" can comfortably be inserted into one another, resembling bread dough when it grows on the stove.
Since the company consulted a French baker to build its menu, the icon pack was designed referring to the famous Paris bakeries and mixing it with the Brazilian pastry. The checkerboard, another graphical element of the brand, refers to French coffees near the Sena River. The brand's identity is a perfect blend of French and Brazilian cultures, offering a unique and authentic experience to its customers.
