Pro2 is a music management agency based in Rio de Janeiro, Brazil. The company focuses on giving musicians a safe space to not only have their music spread, but to make themselves heard by their audience; managing artists’ careers the best way possible.
The identity portrays the four partners at Pro2 as sound waves, creating a straightforward, iconic, and modern icon for the logo. The sound wave graphics are followed by the rest of the identity, but the main logo is left free to stand out.
Not only the brand delivers a visual solution, but the company’s inside culture and growth, as the new brand provided a stronger, more accurate parameter for market positioning and the brand’s philosophy.
