Orna.ti is a luxury jewelry brand established by jewelry designer Vitória Gonçalves, crafting pieces meticulously in their in-house workshop.
Driven by the ambition to showcase the designer’s artistic vision and craftsmanship, Orna.ti embarked on a strategic repositioning in its business model: previously centered solely on crafting jewelry for other brands, it now aims to create its unique jewelry collections as well.
The brand's new strategic positioning focuses on crafting artwork that can be used on people's bodies. The entire identity is characterized by a minimalistic aesthetic, with the packaging and printed assets providing ample space for the jewelry pieces to shine on their own.
